Brevard is located at the entrance to Pisgah National Forest and has become a noted tourism, retirement and cultural center in western North Carolina. A moderate climate, environmental beauty and cultural activities attract families and individuals looking to relocate to the area.

Brevard is also internationally renowned for its white squirrels and the abundance of waterfalls through the area. Brevard is considered one of the top off-road bicycling destinations in the United States. Due to the proximity of both The Pisgah National Forest and DuPont State Forest, mountain biking opportunities are abounded. In all, there are approximately 200 miles of bike trails in the county.

Brevard is revered for its small-town charm and blue grass music.